TOURISM EVENTS

Theme: “POWER UP TOURISM!”

In Partnership with (Initial List):

Province of Cebu, City of Cebu, Department of Tourism, Cebu City Tourism Commission, Department of Trade and Industry, Commission on Higher Education, Cebu Visitor Convention Bureau, National Association of Independent Travel Agencies- Cebu Chapter, Hotel Resort and Restaurant Association of Cebu Inc.(HRRAC), Speechcom International, Marco Polo Plaza Cebu

• Tourism Congress
• Tourism Congress Night
  • P.E.O.P.L.E. Success Stories/ Arts and Culture (TALENTO CEBUANO)
  • Cebu Great Sale

SYNOPSIS

For the past years, the CCCI Tourism Team has served as the advocate of valuable tourism thrusts and the channel for creating, developing and sustaining programs in promoting Cebu as the premier tourist destination as well as the hub for business/ investment/trade; arts, culture and heritage; education and ecology; entertainment, leisure and the performing arts.

It sought to assemble committed tourism leaders and stakeholders from the public and private sectors; academe; travel and hotel practitioners; LGU’s and media to look into making Cebu more fun and competitive by assessing current concerns and issues, specifically the conceptual framework of the DOT’s “ It’s More Fun in the Philippines and Branding of Cebu, sharing of success stories in Tourism Marketing from the representatives of the International Tourism Board and sharing of the three key points/ingredients of Airline and Hotel success.

1. A. TOURISM CONGRESS

Date    : June 21, 2013 (Saturday, 8:00 am to 5:00 pm)

Venue  : Marco Polo Plaza Cebu

One of the biggest events of the CBM 2013 is the TOURISM CONGRESS with the theme: POWER UP TOURISM! Cebu’s cutting edge will place it in the global market, through extensive information, connecting with counterparts, addressing advocacies; and expanding to tourism-related business, investments and cultural exchanges.

This year’s Tourism Congress will have its opening ceremonies, introduction of the guests and speakers, messages, talks on conceptual framework of DOT’s “It’s More Fun in the Philippines and Branding of Cebu, interactive discussion/forum, a sharing of success stories from the representatives of the International Tourism Board and sharing of the three key points/ingredients of Airline and Hotel Success.

Program:

MORNING SESSION: POWER UP TOURISM! :  BRANDING CEBU

07:00-08:00AM           ON-SITE REGISTRATION

08:00-10:00AM           PARADE OF COLORS

INVOCATION

PHILIPPINE NATIONAL ANTHEM

WELCOME REMARKS

STATEMENT OF PURPOSE

ACKNOWLEDGMENT OF GUESTS

MESSAGES

10:05AM                     INTRODUCTION OF SPEAKER

10:10-10:30AM           TALK ON BRANDING

10:30-11:45AM           INTERACTIVE DISCUSSION/ OPEN FORUM

11:45-12:50NN           LUNCH BREAK

AFTERNOON SESSION: POWER UP CEBU IN GLOBAL MARKET: SUCCESS STORIES

01:00-02:00PM           SHARING:  SUCCESS STORIES IN TOURISM MARKETING

02:00-02:30PM           SHARING: THE THREE KEY POINTS/ INGREDIENTS OF AIRLINE SUCCESS

02:30-03:00PM           SHARING: THE THREE KEY POINTS/ INGREDIENTS OF HOTEL AND

TOURISM-RELATED SUCCESS

03:00-03:45PM           INTERACTIVE FORUM

03:45-04:00PM           CLOSING PLENARY

04:00-04:30PM           RESOLUTIONS

CLOSING REMARKS

04:45-05:00PM           RAFFLES

*ON-GOING EXHIBITION AT THE ATRIUM

1. B. TOURISM NIGHT

Date: June 21, 2013 (Friday, 6:00 to 9:00 pm)

Venue: Marco Polo Plaza Cebu

There will also be a Cebu City Tourism Night reserved for the City of Cebu. It will showcase the tourism programs of the City of Cebu. One of the highlights of this event is the Awards and Citations.   A plaque of Leadership and Tourism Advocacy will be conferred on Atty. Anastacio Muntuerto Jr. for his exemplary leadership as a President of the Cebu Chamber of Commerce and Industry from 1998-1999; conceptualization of the Grand Chamber Awards and active involvement in CBM’s Tourism Congress, specifically on advocacies on Tourism and related area. There will also be a plaque of Merit will be conferred to Dr. Potenciano “Yong” Larrazabal III for his initiatives in gearing sports and medical tourism to Community Outreach Programs through the Run for the Sight and Sight Foundation Inc.

Program:

06:00PM                     ON-SITE REGISTRATION

06:45-07:00PM           INVOCATION

PHILIPPINE NATIONAL ANTHEM

07:00-07:15PM           WELCOME REMARKS

MESSAGE

07:15-07:30PM           TALK

07:30-08:30PM           DINNER WITH CULTURAL PRESENTATION

08:30-08:45PM           PRESENTATION OF PROJECTS/ PROGRAMS OF THE CITY OF CEBU

08:45-09:00PM           AWARDS AND CITATION

BRIEF RESPONSE OF THE AWARDEE

CLOSING REMARKS

FINALE NUMBER

1. C. P.E.O.P.L.E. Success Stories/ Arts and Culture (TALENTO CEBUANO)

Date: June 22, 2013 (Saturday, 1:00pm to 5:00 pm)

Venue: Activity Center, Ayala Center Cebu

The ARTS AND CULTURE-TALENTO CEBUANO AND P.E.O.P.L.E Success stories (Year 5) will be featuring Young Cebuano talents. There will be a presentation of an unheard success stories and a special citation. It is co-sponsored by GMA7, Ayala and Speechcom. A plaque of Recognition will be conferred to Ms. Jessica Apawan for her success from the retailing to wholesaling and to Ms. Gerlie Las Piñas for her exemplary musical talents through Cebuano song, and another award will also be conferred to the Ng Family for its initiatives in synergizing music and culture with tourism promotions through the formation of Asian Troubadors and Lakwatsa. The event will showcase successful local and GMA7 talents. The event promotes Cebu as an entertainment Hub of Asia.

Program:

01:00PM                     ARRIVAL OF GUESTS

INVOCATION

PHILIPPINE NATIONAL ANTHEM

PRODUCTION NUMBER

WELCOME REMARKS

SHOWCASE OF TALENTS 1

PEOPLE SUCCESS STORIES

03:00-03:15PM           AWARDS AND CITATIONS

BRIEF RESPONSE OF THE AWARDEE

03:15-04:00PM           SHOWCASE OF TALENTS II

04:00-05:00PM           SPECIAL ENTERTAINMENT

RAFFLES

FINALE

1. D. Cebu Great Sale

One of the major events being lined up for the CBM 2013 is the launching and staging of the GREAT CEBU SALE, which will be promoted not only region wide but as well as in national and international stage. Will invite several organization from hotels, restaurants, furniture, ICT/BPO, malls and among others.  It is to heighten the city’s business community and make Cebu as a shopping destination in the country.

HIGHLIGHTS:

Launching

Date    : June 2, 2013 (Sunday); 01:00pm

Venue  : SM City Cebu Northwing

Participating/ Partner Establishment Initial Sale Schedule (Weekend):

May 31 to June 2        – Malls/ Department Stores

- MEPZ

- Hotels

June 7 to 9                  -Furniture/ Fashion &Home Accessories

June 22 to 23              – Information and Communications Technology

June 29 to 30              – Hardware

PARTICIPANT’S PROFILE:

• Tourism Stakeholders: Hotels, Airlines, Travel Agencies
• Non-Governmental Agencies
• Local Government Units
• Business Associations
• Academe
• CCCI Members
• Media